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Company Profile
1. European supplier of branded products for
selected household areas (German market leader)
2. Founded (1959) and still headquartered in
Nassau
3. 2,000 employees worldwide
4. 4 production sites in Europe and distribution
centres worldwide
5. Business Divisions:
Household Products (75% of 2004 Sales)
Bathroom Furnishings (25% of 2004 Sales)
6.This Company holds rights to recognized brand
names in each of its segments
7. Products include kitchen utensils, ironing
boards, cleaning utensils,
step ladders, shelving and other storage
products, shopping carts,
bath mats, towels, shower curtains, shower
stalls, and curtain rods
8. Markets: Europe, Asia, the Middle East and the
Americas
Sales Split(2004)-Household Division by Product Group
Kitchen &
Baking
27.0%
Scales &
Wellness
24.5%
Drying &
Ironing
23.2%
Cleaning &
Organizing
19.4%
Ladders & Miscellaneous
5.9%
Sales Split(2004)-Bathroom Division by Product Group
Shower curtains & slide bars
32.5%
Bathroom rugs
32.5%
Shower partition
16.3%
Bathtub padding
8.8%
Accessories
7.5%
Miscellaneous
2.5% |