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總公司在瑞典之無線寬頻加值服務通路商,其在丹麥及挪威亦有營運,主要從事高速寬頻建構解決系統、資料庫連結系統、IP通訊器系統、網際網路安全與監視系統等科技加值服務;因該公司改變經營策略而尋求被併購機會。尋求欲進攻北歐無線寬頻市場,進而有意購買該公司之外國通路商。
A Value
Added Distributor of Broadband Solutions
Business Description
The
company founded in 1987, is a value added distributor focusing
on wireless broadband infrastructure solutions including
relevant value added services such as site surveys, radio
planning, project management, configuration and installation,
technical support, training and maintenance. It’s broad range of
products and services enables it to offer complete wireless
broadband solutions for the city backbone, access network and
LAN market sectors. Apart from the wireless products for these
three market sectors, it also offers complementary fixed
broadband products for access networks and LANs.
The company operates primarily in four areas:
• High-Speed Infrastructure Solutions
• Access Connectivity
• IP Telephony
• Network Security and Monitoring
The company is headquartered in Sweden and has
operations in Denmark and Norway, employing approximately 30
staff members.
Customers
The firm has an extensive high-quality customer
base in several sectors. The customers can be divided into the
following customer groups:
• Energy companies (45% of total sales)
• Resellers including retailers, installers and
system integrators (27% of total sales)
• Telecom operators, carriers and Internet
Service Providers (23% of total sales)
• Other (5% of total sales)
Reason
for Sale
The
company is now in a good position to enter – independently or
within a larger industrial constellation – a new phase in its
development.
Furthermore, over the last years the parent company and it has
changed their respective business focus, implying lower
synergies and a deteriorated strategic fit between the two
companies. The parent has divested its telephone exchange
business and focuses now entirely on end-customer products
whereas it has broadened its service offer and added complex
projects to its business portfolio.
Opportunity
We
believe this could be a good opportunity for a foreign
distributor or other company within the sector to enter the
Nordic market. By acquiring this company, a buyer would in one
stroke get access to one of the top wireless broadband solutions
provider in Sweden, enjoying strong relations with key vendors
and customers. Management has solid knowledge and extensive
experience in the broadband solutions industry while the company
is highly regarded in the market. Management’s strategy going
forward is based on growth, emphasizing on sales and marketing.
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